This is the Phill Robot from Philon Labs: an app connected AI powered massage robot with interchangeable massage heads. It is pretty simple to use too: you simply have to connect it to your phone, let it scan your back, choose the pattern that works for you, and the rest is easy.
This robot learns from your preferences to better serve you. It has a range of 35 inches with 15lbs of massage force. Phill is compatible with iOS and Android devices.